Price reductions given to channel members to encourage them to advertise or otherwise promote a firm's products locally are:

Question

Quizplus · Accepted Answer

Advertising allowances are specifically for encouraging channel members to advertise or promote a firm's products locally. Quantity discounts apply to the purchase of a large quantity of goods, brokerage allowances are payments made to intermediaries for selling a product, push money allowances are payments made to salespeople for selling a product, and trade incentives can refer to a variety of promotions offered to encourage sales. None of these options specifically relate to advertising or promotion.

Price Reductions Given to Channel Members to Encourage Them to Advertise