Which of the following types of advertising is most associated with the confirmation stage of the adoption process?

Question

Quizplus · Accepted Answer

Reminder ads are designed to remind consumers about products they have already tried or considered, making them most closely associated with the confirmation stage of the adoption process. During this stage, the consumer has already made a decision and is looking for reassurance that they made the right choice. Reminder ads help keep the brand top-of-mind and reinforce the consumer's decision. Teaser campaigns are typically used in the awareness stage, persuasive copy is used in the interest and evaluation stages, competitive ads are used in the evaluation stage, and search ads can be used throughout the adoption process.

Which of the Following Types of Advertising Is Most Associated