If the promotion objective is to get attention and hold interest, which type of publicity would work best?
A) Customer reviews
B) Articles in the press
C) White papers
D) Case studies
E) Webinars

Question

Quizplus · Accepted Answer

Articles in the press are more likely to generate interest and catch the attention of a wider audience compared to customer reviews, white papers, case studies, or webinars. Articles in the press are typically written by journalists or industry experts and are often viewed as more trustworthy and credible. They are also more likely to be shared and discussed on social media and other platforms, which can further increase their reach and impact.

If the Promotion Objective Is to Get Attention and Hold