Which of the following is a possible outcome of a sales promotion?
A) Sales increase during the period of the promotion and then remain at a higher level than they were at the start of the promotion.
B) Sales increase during the period of the promotion, decrease when the promotion ends, and then return at the original level where they were prior to the promotion.
C) Sales increase during the period of the promotion, but then immediately return to the original level that they were prior to the promotion.
D) All of these are possible outcomes of a sales promotion.
Correct Answer:
Verified
Q306: Sales promotion activities:
A) Usually have long-term effects.
B)
Q307: Sales promotion:
A) is not likely to be
Q308: If the promotion objective is to get
Q309: Sales promotion should be targeted toward
A) wholesalers.
B)
Q310: When Intuit, a tax and financial planning
Q312: For an intermediary, a sales promotion would
Q313: Trade shows are a sales promotion device
Q314: Identify the incorrect statement about sales promotions.
A)
Q315: If the promotion objective is to develop
Q316: Sales promotion activities:
A) can usually be implemented
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