Which of the following statements about sales promotion is NOT TRUE?
A) Sales promotion refers to those promotion activities that stimulate interest, trial, or purchase by final consumers.
B) A particular sales promotion activity usually lasts for only a limited time period.
C) It is generally used to complement the other promotion methods.
D) Sales promotion objectives usually focus on prompting some long-term action.
E) Sales promotion can often be implemented quickly and get sales results sooner than advertising.
Correct Answer:
Verified
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Q303: Sales promotion:
A) usually lasts for only a
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Q306: Sales promotion activities:
A) Usually have long-term effects.
B)
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A) is not likely to be
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Q309: Sales promotion should be targeted toward
A) wholesalers.
B)
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