A producer wants to increase the amount of time its sales reps spend on supporting activities. It also wishes to keep its sales reps motivated and aggressive, and also provide some security. Which payment plan should the firm use?

Question

Quizplus · Accepted Answer

A combination plan allows for a balance between providing security through a base salary and keeping sales reps motivated through commission-based incentives. This approach supports the producer's goals of increasing time spent on supporting activities while maintaining motivation and aggression among sales reps.

A Producer Wants to Increase the Amount of Time Its