In comparison with other promotion methods, sales promotion can neither be implemented quickly, nor get results quickly.
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Q24: The general objective of promotion is to
Q25: It is the job of a sales
Q26: The four promotion jobs of the AIDA
Q27: Integrated marketing communications means the intentional coordination
Q28: Deciding on the right promotion blend should
Q30: Sales promotion is special advertising or personal
Q31: Developing integrated marketing communications is more difficult
Q32: The three general promotion objectives of informing,
Q33: According to the AIDA model, promotion should
Q34: Because the advertising, sales, and sales promotion
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