According to the AIDA model, promotion should try to change Attitudes, shape Intentions, arouse Desire, and cause Activity.
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Q28: Deciding on the right promotion blend should
Q29: In comparison with other promotion methods, sales
Q30: Sales promotion is special advertising or personal
Q31: Developing integrated marketing communications is more difficult
Q32: The three general promotion objectives of informing,
Q34: Because the advertising, sales, and sales promotion
Q35: In total, firms spend less money on
Q36: The four promotion jobs of the AIDA
Q37: A point-of-purchase sample given to consumers is
Q38: A sales promotion manager's job is choosing
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