A major advantage of mass selling is that the source-the seller-can get immediate feedback from the receiver.
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Verified
Q53: Direct-response promotion usually relies on a CRM
Q54: In the traditional communication process, a receiver
Q55: The message channel may be as important
Q56: "Noise" in the traditional communication process is
Q57: Customers evaluate both the message and the
Q59: The traditional view of promotion has focused
Q60: During the traditional communication process, a source
Q61: In customer-initiated communication, the customer decides how
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Q63: The traditional principles of communication are not
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