The message channel may be as important as the message itself in influencing the receiver.
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Q50: Achieving a measurable, direct response from specific
Q51: Most direct marketing communications are designed to
Q52: The main problem with integrated direct-response promotion
Q53: Direct-response promotion usually relies on a CRM
Q54: In the traditional communication process, a receiver
Q56: "Noise" in the traditional communication process is
Q57: Customers evaluate both the message and the
Q58: A major advantage of mass selling is
Q59: The traditional view of promotion has focused
Q60: During the traditional communication process, a source
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