A stay-at-home mom is watching a "soap opera" on TV when a commercial for a new type of kitchen cleaning product by Procter and Gamble is presented. She considers whether the new product will clean better than her existing cleaning products. In the traditional communication model, the mom is the:
A) Decoder.
B) Source.
C) Noise.
D) Encoder.
E) Message channel.

Question

Quizplus · Accepted Answer

In the traditional communication model, the decoder is the receiver of the message who interprets and assigns meaning to the message being received. In this scenario, the stay-at-home mom is decoding the message being presented in the commercial and considering whether or not the new product will clean better than her existing cleaning products.

A Stay-At-Home Mom Is Watching a "Soap Opera" on TV