Direct-response promotion usually relies on a(n) _____ database to target specific prospects.
A) customer relationship management
B) sales force management
C) entity-attribute-value model
D) enterprise relationship management
E) multidimensional preference

Question

Quizplus · Accepted Answer

Direct-response promotion is a promotional method that generates an immediate response from consumers, usually through the use of direct marketing techniques such as email, direct mail, or telemarketing. To effectively target prospects, a customer relationship management (CRM) database is used to track customer interactions and to segment customers based on their characteristics and behaviors. This allows marketers to personalize their promotions and increase their chances of generating a response. The other choices, sales force management, entity-attribute-value model, enterprise relationship management, and multidimensional preference, are not directly related to direct-response promotion.

Direct-Response Promotion Usually Relies on A(n) _____ Database to Target