Which of the following is not likely to be an ethical concern raised by direct-response methods?
A) Harvesting trees to make paper for direct-response junk mail.
B) Getting direct-promotion telephone solicitations at any time.
C) Using a direct-response database that includes personal information.
D) Sending out weekly specials via an e-mail newsletter on a request only basis.
E) Coping with the constant flow of spam in e-mail boxes.

Question

Quizplus · Accepted Answer

Sending out weekly specials via an e-mail newsletter on a request only basis is not likely to be considered an ethical concern as it is an opt-in method and the recipients have given explicit consent to receive the emails. The other options may raise ethical concerns such as environmental impact, invasion of privacy, and annoyance to the recipients.

Which of the Following Is Not Likely to Be an Ethical