A producer using very aggressive promotion to get final consumers to ask intermediaries for a new product has:
A) a pulling policy.
B) a target marketing policy.
C) a selective distribution policy.
D) a pushing policy.
E) an intensive distribution policy.

Question

Quizplus · Accepted Answer

A pulling policy involves a strategy where a producer directs its marketing activities towards the final consumers to create a demand for the product, thereby encouraging retailers and other intermediaries to stock the product due to consumer demand.

A Producer Using Very Aggressive Promotion to Get Final Consumers