When a department store manager decides to make a personal shopper available to its career-oriented female shoppers, this is a decision about:

Question

Quizplus · Accepted Answer

Offering a personal shopper service is an enhancement or addition to the store's services, which falls under the category of "Product" in the marketing mix. This is because it directly relates to what is being offered to the customer.

When a Department Store Manager Decides to Make a Personal