The "mass-merchandising" concept:
A) suggests aiming at small but profitable target markets.
B) focuses on increasing sales and speeding turnover by lowering prices.
C) supports the conventional retailer's "buy-low and sell-high" philosophy.
D) stresses the need for conventional stores.
E) All of these alternatives are correct for the "mass-merchandising" concept.
Correct Answer:
Verified
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