When consumers go to a brick-and-mortar store to inspect a product and then purchase from an online retailer, this practice is called ______.

Question

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Showrooming is the practice of visiting a physical store to evaluate a product’s quality and features, and then purchasing it online from a different retailer at a lower price. This trend has posed as a challenge for brick-and-mortar stores as they invest in providing a physical shopping experience while losing sales to online retailers who provide the same product for less.

When Consumers Go to a Brick-And-Mortar Store to Inspect a Product