Which of the following is NOT true about multichannel shopping?
A) The growth of online retailing makes it easier for consumers to use multichannel shopping.
B) Consumers that inspect products in a brick-and-mortar store and buy at a lower from a different retailer online multi-shopping.
C) Smartphone apps make it easier to multichannel shop.
D) All retailers like multichannel shopping.
E) Multichannel shoppers move through different retailers as they move through the purchase process.
Correct Answer:
Verified
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