Roscoe Hardware carries stock on the complete line of Ever-Green Push Lawn Mowers. Its competitor down the street sells the same mowers at a special price by special order but does not carry any inventory. This situation creates
A) vertical conflict.
B) exclusive distribution rights.
C) competitive discrepancy.
D) horizontal conflict.
E) reverse channels.

Question

Quizplus · Accepted Answer

This situation creates horizontal conflict because both Roscoe Hardware and its competitor are at the same level in the distribution channel (retail level) and are competing against each other by offering the same product in different ways.

Roscoe Hardware Carries Stock on the Complete Line of Ever-Green