Intermediaries are needed MOST when the desired degree of market exposure is:
A) selective.
B) intensive.
C) exclusive.
D) administered.
E) None of these is a good answer.

Question

Quizplus · Accepted Answer

Intensive market exposure requires intermediaries to promote and distribute the product widely and aggressively. Examples of intensive distribution channels include mass merchandisers, supermarkets, and convenience stores.

Intermediaries Are Needed MOST When the Desired Degree of Market