If a producer has a technically superior and expensive product-which has achieved brand preference-and wants retailers to provide aggressive promotion and maximum customer service, this producer should seek:
A) Multichannel distribution.
B) Exclusive distribution.
C) Administered distribution.
D) Intensive distribution.
E) Selective distribution.

Question

Quizplus · Accepted Answer

Exclusive distribution would be the best choice for a producer with a technically superior and expensive product that has achieved brand preference and wants retailers to provide aggressive promotion and maximum customer service. This is because exclusive distribution involves limiting the number of retailers that are allowed to sell the product. This helps to maintain the image and exclusivity of the product while allowing the producer to exert more control over the marketing and promotion of the product among a select group of retailers who can provide the desired level of customer service.

If a Producer Has a Technically Superior and Expensive Product-Which