A high percentage of new-product ideas survive to the commercialization step in the new-product development process.

Question

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Only a small percentage of new-product ideas make it through each stage of the new-product development process and are successfully commercialized. Many ideas are rejected or abandoned along the way due to factors such as technical or financial feasibility, market demand, and competition.

A High Percentage of New-Product Ideas Survive to the Commercialization