During the introduction stage of the product life cycle,
A) "me-too" products quickly take market share away from the innovator.
B) most products achieve intensive distribution.
C) industry profits are at their highest.
D) promotion is likely to be needed to build primary demand.
E) None of these alternatives is true.

Question

Quizplus · Accepted Answer

During the introduction stage of the product life cycle, the product is being launched and is not yet known to the market. Therefore, promotion is needed to create awareness and build demand for the product.

During the Introduction Stage of the Product Life Cycle