The product life cycle helps marketers understand market trend patterns related to all of the following except:
A) the cycle of any particular individual brand.
B) industry sales and profits for a product idea within a particular product‐market.
C) the growth and subsequent decline of sales for a product category.
D) the impact of increased competition on a new product idea over time.
E) the need for marketers to adjust their marketing mixes for a product category over time.

Question

Quizplus · Accepted Answer

The product life cycle is a tool used to understand the stages that a product or product category goes through from introduction to decline. It provides valuable information regarding industry sales, profits, and competition, as well as the need for marketers to adjust their marketing mixes over time. However, it does not focus on the cycle of any particular individual brand.

The Product Life Cycle Helps Marketers Understand Market Trend Patterns