Which of the following observations concerning the product life cycle is not true?
A) Product life cycles describe industry sales and profits for a product idea within a particular product-market.
B) The sales and profits of an individual brand follow the life-cycle pattern.
C) A product idea may be in a different life-cycle stage in different markets.
D) Product life cycles don't relate to individual products.
E) A given firm may introduce or drop a specific product during any stage of the product life cycle.

Question

Quizplus · Accepted Answer

The sales and profits of an individual brand do not necessarily follow the life-cycle pattern, as the life cycle concept applies to the product category as a whole, not individual brands.

Which of the Following Observations Concerning the Product Life Cycle