Regarding product life cycles, which is true?
A) Industry sales and profits tend to reach their maximum during the market maturity stage.
B) Product life cycles describe industry sales and profits within some product-market.
C) Product life cycles are generally getting shorter and cannot be extended.
D) Every new brand must pass through all four stages of the product life cycle.
E) All of these alternatives are TRUE.

Question

Quizplus · Accepted Answer

Product life cycles describe the sales and profits of a specific product or industry, not a general trend. Option A is partially true, but there may be variations depending on the specific product or industry. Option C is false, as product life cycles can be extended through innovation or adaptation. Option D is also false, as some brands may skip certain stages or experience different life cycles.

Regarding Product Life Cycles, Which Is True