An ROI estimate is needed during the ______________ step of the new-product development process.
A) commercialization
B) development
C) idea evaluation
D) screening
E) All of these steps need an ROI estimate.

Question

Quizplus · Accepted Answer

An ROI (Return on Investment) estimate is crucial at all stages of the new-product development process, including commercialization, development, idea evaluation, and screening, to ensure the product's financial viability and strategic fit.

An ROI Estimate Is Needed During the ______________ Step of the New-Product