Which of the following is an effective source of ideas at the idea generation stage of the new-product development process?
A) Customer complaints.
B) Lead-users of the product.
C) Competitors' products.
D) Products found in overseas markets.
E) All of these would be effective sources of ideas.

Question

Quizplus · Accepted Answer

All of these sources would be effective at the idea generation stage of the new-product development process. Customer complaints can provide insights into unmet needs or pain points that can be addressed with a new product. Lead-users of the product may have already developed innovative solutions to a problem that can be adapted for a wider market. Competitors' products can be analyzed to identify gaps or areas for improvement. Products found in overseas markets can inspire new ideas or adaptations for different markets.

Which of the Following Is an Effective Source of Ideas