A "Product" should be thought of as potential customer satisfaction or benefits.
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Q12: The definition of quality focuses on the
Q13: Product means the need-satisfying offering of a
Q14: "Branding" includes the use of trademarks and
Q15: When comparing two similar products, the product
Q16: A trademark can be a word, but
Q18: Branding is more likely to be successful
Q19: A service logo refers to a type
Q20: Branding would be more likely to be
Q21: The "battle of the brands" is the
Q22: Manufacturer brands are always advertised and distributed
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