"Branding" includes the use of trademarks and brand names to identify a product.
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Q9: Goods are intangible and services are tangible.
Q10: A product assortment is the set of
Q11: Brand familiarity means how well customers recognize
Q12: The definition of quality focuses on the
Q13: Product means the need-satisfying offering of a
Q15: When comparing two similar products, the product
Q16: A trademark can be a word, but
Q17: A "Product" should be thought of as
Q18: Branding is more likely to be successful
Q19: A service logo refers to a type
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