Carlotta Issa is shopping for a new pair of jeans. She has had good experiences with Jordache jeans in the past and is looking for Jordache now. She probably will buy Jordache if she finds some that are at least as good-looking as competitive jeans. This is a good example of:
A) brand rejection.
B) brand recognition.
C) brand remembrance.
D) brand preference.
E) brand insistence.

Question

Quizplus · Accepted Answer

Carlotta has a positive association with the Jordache brand and is likely to choose it over competing brands as long as she finds them to be at least as visually appealing. This demonstrates brand preference, as she has a preference for Jordache but is open to alternatives if they are of similar quality.

Carlotta Issa Is Shopping for a New Pair of Jeans