______________ means target customers will generally choose a particular brand over other brands-perhaps out of habit or past experience.
A) Brand nonrecognition
B) Brand preference
C) Brand insistence
D) Brand rejection
E) Brand recognition

Question

Quizplus · Accepted Answer

Brand preference refers to a customer's inclination to choose a particular brand over others. This may be due to prior experience, familiarity with the brand's reputation, or personal preferences. While brand insistence (C) implies a stronger, almost unwavering loyalty to a particular brand, brand preference is still a valuable position for a brand to hold in the minds of consumers. Brand recognition (E) simply refers to a customer's ability to identify a brand when presented with its name, logo, or other branding elements, and does not necessarily indicate a preference. Brand nonrecognition (A) suggests that customers are not familiar with a particular brand or do not recognize it, while brand rejection (D) implies that customers actively choose not to purchase or consider a particular brand.

______________ Means Target Customers Will Generally Choose a Particular Brand