______________ means potential customers insist on a firm's branded product and are willing to search for it.
A) Brand insistence
B) Brand preference
C) Brand nonrecognition
D) Brand rejection
E) Brand recognition

Question

Quizplus · Accepted Answer

Brand insistence is the term used when potential customers are loyal to a particular brand and are willing to go to great lengths to find and purchase that brand's product. They are not easily swayed by other brands or promotions and have a strong emotional connection to the product.

______________ Means Potential Customers Insist on a Firm's Branded Product