Which of the following statements about packaging is TRUE?
A) Better packaging almost always increases total distribution cost.
B) A package should satisfy not only the needs of final consumers but also those of intermediaries.
C) A package doesn't have much promotion impact at retail stores.
D) A good package can aid in the promotion effort, but it's not as effective as advertising.
E) All of these statements about packaging are TRUE.

Question

Quizplus · Accepted Answer

A package should be designed to satisfy not only the needs of final consumers but also those of intermediaries, such as retailers and wholesalers. This is because intermediaries play a critical role in the distribution process and are more likely to stock and sell products that are easy to handle, transport, and display. Therefore, packaging that meets their needs can be a competitive advantage for a product. The other statements are not true - better packaging can actually decrease distribution costs by reducing damage and spoilage, packaging can have a significant promotion impact at retail stores by attracting customers and communicating product benefits, and a good package can be just as effective as advertising in promoting a product.

Which of the Following Statements About Packaging Is TRUE