A carefully designed package may:
A) raise or lower total distribution cost.
B) provide more "promotion" effect than advertising.
C) enhance the product by making it easier or safer to use.
D) offer product information that helps consumers buy.
E) All of these alternatives are correct.
Correct Answer:
Verified
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A) can serve as a useful enhancement
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A) packaging
Q215: The Federal Fair Packaging and Labeling Act:
A)
Q216: Good packaging:
A) Can make a product easier
Q217: Which of the following is true?
A) Manufacturer
Q218: Packaging
A) objectives should focus primarily on promoting
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