Juan Quito, marketing manager at Branded Food Co., reviewed his ______, the up-to-the-minute marketing data on his computer screen. It was organized in an easy-to-read format and customized to his area of responsibility.
A) intranet
B) marketing dashboard
C) internal data sources
D) data warehouse
E) internal search engine

Question

Quizplus · Accepted Answer

The description matches the concept of a marketing dashboard, which is a visual representation of key marketing metrics and data that allows for easy monitoring and analysis. The other options, such as intranet, internal data sources, data warehouse, and internal search engine, do not necessarily refer specifically to marketing data and do not necessarily have the same customized and easy-to-read format as a marketing dashboard.

Juan Quito, Marketing Manager at Branded Food Co