The first step of the marketing research process-defining the problem-is the most important because:
A) it comes first.
B) it involves qualitative research.
C) failure to correctly define the problem will cause all subsequent steps to be wasted effort.
D) many problems go away once they are clearly defined.
E) it's easy to confuse problems with symptoms at this stage.

Question

Quizplus · Accepted Answer

Defining the problem is crucial because all subsequent steps rely on it. If the problem is not correctly defined, the research will not yield useful insights and it will be a waste of effort and resources.

The First Step of the Marketing Research Process-Defining the Problem-Is