Regarding marketing managers and the development of market research:
A) Marketing managers may only be consumers of research.
B) Marketing managers do not need to be able to explain what they want from research-specialists know.
C) Marketing managers do not have to use the language of marketing research specialists.
D) Marketing managers do not need to know the basic research process.
E) All of these are true.

Question

Quizplus · Accepted Answer

Marketing managers do not necessarily have to be specialists in market research, but they should at least be able to understand and interpret the research findings to make informed decisions. Therefore, they can be consumers of research, but they don't necessarily have to participate in the development process.

Regarding Marketing Managers and the Development of Market Research