Which of the following is NOT part of the five-step marketing research process discussed in the text?
A) Writing the proposal
B) Analyzing the situation
C) Solving the problem
D) Interpreting the data
E) Defining the problem

Question

Quizplus · Accepted Answer

Writing the proposal is not typically considered one of the five steps in the marketing research process, which generally includes defining the problem, analyzing the situation, collecting data, interpreting the data, and solving the problem.

Which of the Following Is NOT Part of the Five-Step