The scientific method in marketing research
A) forces an orderly research process.
B) is an informal approach to define problems.
C) is not a valid decision-making approach.
D) is based on hunches rather than evidence.
E) makes guesses about what will happen in the future.

Question

Quizplus · Accepted Answer

The scientific method in marketing research is used to ensure an orderly and structured research process that is based on evidence and logical reasoning. It involves a systematic approach to defining and solving research problems, collecting and analyzing data, and drawing valid conclusions. This method helps researchers to minimize biases, errors, and inconsistencies in their research, and to ensure that their findings are reliable, accurate, and objective.

The Scientific Method in Marketing Research