Secondary data:
A) may not be specific enough to answer the question under consideration.
B) should be considered before primary data is collected.
C) is often all that is needed to solve a problem.
D) is available both internally and outside the firm.
E) All of these alternatives are correct.
Correct Answer:
Verified
Q174: The marketing manager at Massimino and McCarthy,
Q175: Which of the following is NOT true
Q176: A good place for a marketing analyst
Q177: Secondary data is often available-at little or
Q178: A fast-food chain is redesigning its restaurants.
Q180: A situation analysis
A) can never eliminate the
Q181: An interview with 6 to 10 people
Q182: For marketers, the purpose of gathering primary
Q183: Which of the following would NOT be
Q184: _ is an example of a primary
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