As B2B buyers rely more on social networks, it's more likely that communications from sellers will have even more influence.

Name: As B2B buyers rely more on social networks, it's more likely that communications from sellers will have even more influence.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

B2B buyers increasingly rely on independent research and peer recommendations over communications from sellers, making seller communications less influential in the decision-making process.

As B2B Buyers Rely More on Social Networks, It's More