A straight rebuy is a routine purchase that has been made many times before. It involves no significant decision-making and the customer already knows what product they want and from which supplier. Therefore, minimal information is needed to make the purchase.

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A Straight Rebuy

Question 175

Multiple Choice

A straight rebuy

A) involves setting product specifications and evaluating sources of supply.
B) occurs when an organization has a new need and the customer wants a great deal of information.
C) is an in-between process where some review of the buying situation is done.
D) occurs when an organization has a new need but the customer wants only minimal information.
E) is a routine repurchase that may have been made many times before.

Correct Answer: