When a company is trying to decide which type of smartphone to purchase for its sales staff and has never had to make that specific type of purchase before, this buying situation is called a(n):

Question

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A new-task buy occurs when a company is making a purchase decision for the first time or after a long period of not buying a particular product. In this case, the company has never purchased smartphones for its sales staff before, making it a new-task buy situation.

When a Company Is Trying to Decide Which Type of Smartphone