A sales representative calls on a prospective business customer only to find that the customer has an established relationship with another supplier that seems to be working well. The customer is not interested in considering other suppliers. The customer is currently in a ____________________ situation.

Question

Quizplus · Accepted Answer

The customer's established relationship with another supplier and lack of interest in considering other suppliers indicate that the customer is only making a routine purchase and is in a straight rebuy situation.

A Sales Representative Calls on a Prospective Business Customer Only