Most marketing managers think that the economic-buyer theory explains buyer behavior very well.

Question

Quizplus · Accepted Answer

The economic-buyer theory, which suggests that consumers make purchasing decisions based on rational analysis to maximize their utility, is often considered too simplistic by marketing managers. They recognize that buyer behavior is influenced by a variety of factors beyond just economic considerations, such as emotions, social influences, and psychological aspects.

Most Marketing Managers Think That the Economic-Buyer Theory Explains Buyer