Motivation, perception, learning, attitudes, trust, and lifestyle are psychological variables which affect consumer buying.
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Q12: Economic needs are concerned only with getting
Q13: The "economic buyer" view of consumers says
Q14: The median income of U.S. families in
Q15: Most marketing managers think that the economic-buyer
Q16: By 2010, after taking inflation into account,
Q18: Wants are needs which are learned during
Q19: Most economists assume that consumers are "economic
Q20: Discretionary income is the income from investments.
Q21: Food, liquid, sex, and rest are examples
Q22: Many needs are culturally (or socially) learned.
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