In the U.S., ethnic submarkets are growing at a faster rate than the overall population.

Question

Quizplus · Accepted Answer

This is true. According to the U.S. Census Bureau, ethnic minority populations (such as Hispanic, African American, and Asian American) are growing at a faster rate than the non-Hispanic white population in the United States. This has led to the development of ethnic submarkets, which are markets with unique cultural and consumer preferences that cater to specific ethnic groups.

In the US, Ethnic Submarkets Are Growing at a Faster Rate Than