Needs, benefits sought, attitudes, motivation, and even how a consumer selects certain products all vary depending on the purchasing situation.

Question

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Consumer behavior can be influenced by a variety of factors, including the specific purchasing situation. For example, a consumer may have different needs and motivations when buying a product as a gift for someone else compared to buying the same product for themselves. Understanding these variations in consumer behavior is important for marketers in effectively targeting and advertising their products.

Needs, Benefits Sought, Attitudes, Motivation, and Even How a Consumer