VALS and GeoVALS are examples of services offered by research firms to assist in:
A) Learning analysis.
B) Lifestyle analysis.
C) Reinforcement analysis.
D) Belief analysis.
E) Expectation analysis.

Question

Quizplus · Accepted Answer

VALS (Values and Lifestyles) and GeoVALS are both market research tools developed by SRI International to assist in lifestyle analysis. They are used to identify different segments of consumers based on their values, attitudes, and behaviors, and to provide insights into how to appeal to these segments with marketing communications and product offerings.

VALS and GeoVALS Are Examples of Services Offered by Research